A good headline is critical to a successful website. Website visitors use headlines on a web page to determine what your site is about and whether or not they want to read more.
A catchy, relevant headline can improve your website conversion rates. Good headlines that are rich with keywords may also help to increase your website’s organic ranking in search engines.
Top 10 Tips for Writing Good Headlines
Here are some things to consider when crafting headlines for your website:
- Use the active voice. For the most part, the active voice is much easier for readers to understand. Limit your use of passive voice in a headline as much as possible.
- Be clear and concise. Get your point across quickly. Need I say more?
- Use keywords and keyword phrases. This is a good search engine optimization tactic to use for search engine spiders crawling your site looking for relevant content.
- Fewer number of words, the better. For the most part, headlines should be under 65 characters in length.
