There are lots of great blog posts on how to make the most out of LinkedIn. For those looking for a job, there’s no better tool than LinkedIn for your job search. Here’s a list of 5 steps for using LinkedIn to find the job of your dreams.
Step 1: Make Your Profile 100% Complete.
There are lots of great tips out there on what you need to do to improve your profile on LinkedIn. The bottom line is that you need to make sure you have a 100% complete profile that includes full descriptions for each job you have listed, a professional photo, several recommendations, a paragraph or two summary that essentially describes the work you will do for the job you want to get. Even feeding your blog to LinkedIn will help demonstrate knowledge in your area of expertise. (more…)
Although no single book will cover everything you need to know about search engine optimization (SEO), there are a number of good books that offer tips to help you better understand this science. Here are 8 of our favorite books — our top picks for learning SEO.
by Jerri L. Ledford
Provides lots of tips on improving your site’s search engine results including how to create a successful SEO strategy. Includes information on managing keywords in paid search campaigns and maximizing your pay-per-click. Great overview for those new to SEO and search engine marketing in general.
by Shari Thurow How do you create a great website? Build your site with visitors and SEO in mind. This book covers the designing, writing and building of effective sites that will attract more visitors from search engines. A great resource for professionals looking to provide clients with more effective web site designs.
Whether you’re just getting started or interested in becoming a Google Analytics Guru, here are some great multimedia resources to learn more about this valuable tool.
Just getting started: View this Google Analytics Interface Tutorial.
Avinash Kaushik explains how to establishing context for your analytics data is more important than picking the right KPIs. Be sure to check out his book, Web Analytics: An Hour a Day, or visit his Occam’s Razor blog. Excellent resources for all analytics gurus. (more…)
