Search Engine Marketing

With over 85% of all Internet traffic coming through search engines and directories, having your site listed is critical to reaching your target audience. Google Adwords_certified_partnerWhile search engine optimization (SEO) involves optimizing your site to rank highly in a search engine’s organic listing for a particular keyword, search engine marketing (SEM) involves marketing a website through paid keyword listings on search engines like Google, Yahoo, and MSN. Search engine marketing involves paid ads that are bid on a pay-per-click (PPC) basis – you pay only when a user clicks on your ad. Most companies will benefit by optimizing their site for organic search as well as supplementing SEO efforts with paid keyword ads.

That’s where we can help. We are a Google Adwords Certified Partner and have experience managing campaigns in Google AdWords, Yahoo! Search and Bing (using Microsoft Advertising adCenter) for clients large and small. We help with:

  • Keyword analysis and recommendations
  • Ad text development
  • Landing page optimization
  • Bidding strategy
  • Performance tracking set up
  • Regular optimization and monitoring to ensure goals are being met
  • Weekly reporting of click through rates, conversions, cost per click, and cost per acquisition metrics

Contact us to learn more

To find out more, please complete our contact form or call us at 410.790.6726.

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