Website Analytics

Website analyticsWeb analytics is often undervalued in many companies. However, a strong understanding of your website analytics can be one of the most powerful tools you have to grow website traffic into engagements, conversions, and revenue for your business.

Helping you identify key performance indicators

To get started, organizations need to first identify their key performance indicators – or KPIs – and analyze how they are meeting their goals. Grace Media works with organizations to monitor and develop strategies to improve results based on key performance indicators. KPIs vary depending on your business but may include:

  • Website conversion rates (visitor to lead, visitor to sale)
  • Percentage (%) of new or returning visitors
  • Look to book ratio
  • Number of online sales per visitor
  • Average order $ value
  • Average number of items purchased online
  • Shopping cart abandon rate
  • Revenue per product
  • Average customer lifetime value

Identifying web analytics tools

Your website analytics can provide a lot of rich data on how your site is performing. If you are not using an analytics tool to track KPIs, there are a number of excellent programs to choose from such as Omniture, Coremetrics, ClickTracks, Unica, and Webtrends — but they vary quite a bit in terms of price. At Grace Media, we will help you identify a web analytics package to meet your business needs. We’ll then work with your internal team to support the implementation of your analytics tool and set up dashboard reporting once the tool is in place.

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